The Forrester Wave™ Report CDP B2B – Q4 2023
For businesses and marketers who want to explore Scal-e’s offerings, gain deeper insights in the Forrester 2023 Q4 evaluation of Scal-e among other vendors, we invite you to fill out the form and obtain the full report.
What the Forrester report said about Scal-e:
– “Scal-e is a user-friendly CDP…”
– “Scal-e is a B2B and B2C CDP with marketing automation capabilities.”
– “Scal-e stands out for its robust, configurable data cleansing and normalization, ensuring businesses have access to accurate and streamlined data.”
Scal-e received:
- 3rd highest score in the current offering category.
- 2nd highest score in the following criteria: Identity resolution and profiles, Audience Building & Segmentation.
The Forrester Wave™: B2B Customer Data Platforms, Q4 2023, recognizes Scal-e for being « best suited for B2B and B2C organizations that aim for light marketing automation and primarily wish to leverage data for their marketing campaigns ». We believe this inclusion in Forrester’s prestigious report is a testament to Scal-e’s excellence and innovation in the CDP industry.