The Forrester Wave™ Report CDP B2B – Q4 2023
For businesses and marketers who want to explore Scal-e’s offerings, gain deeper insights in the Forrester 2023 Q4 evaluation of Scal-e among other vendors, we invite you to fill out the form and obtain the full report.
What the Forrester report said about Scal-e:
– “Scal-e is a user-friendly CDP…”
– “Scal-e is a B2B and B2C CDP with marketing automation capabilities.”
– “Scal-e stands out for its robust, configurable data cleansing and normalization, ensuring businesses have access to accurate and streamlined data.”
Scal-e received:
- 3rd highest score in the current offering category.
- 2nd highest score in the following criteria: Identity resolution and profiles, Audience Building & Segmentation.
The Forrester Wave™: B2B Customer Data Platforms, Q4 2023, recognizes Scal-e for being « best suited for B2B and B2C organizations that aim for light marketing automation and primarily wish to leverage data for their marketing campaigns ». We believe this inclusion in Forrester’s prestigious report is a testament to Scal-e’s excellence and innovation in the CDP industry.
From customer data to loyalty
CDP, privacy, distributed marketing, loyalty
FAQ – Scal-e
A CDP is a solution that aggregates and organizes customer data across various touchpoints to create a single customer view. This facilitates advanced analytics, personalized marketing, and better customer experiences. Scal-e offers an agile marketing platform based on a CDP.
Scal-e improves data quality through cleansing and enrichment processes, ensuring high-quality data for effective marketing campaigns Thanks to its integrated modules like DQM, ETL, CDP, Scal-e ensures a high level of data quality management.
Yes, Scal-e personalizes experiences by leveraging unified and quality data to tailor messages and recommendations to individual customer preferences using integrated tools like dynamic contents and customer scores
Data unification provides a complete view of the customer, enhancing personalization and customer experience, and supporting effective data-driven decision-making.
Scal-e CDP provides real-time actualized accurate data for businesses. Scal-e also collects and unifies offline, online and on-chain data in a custom datamart or single customer view
By ensuring data quality and enabling personalization, Scal-e’s CDP drives higher engagement rates, conversion rates, and ROI for marketing campaigns.
Scal-e customizes your campaigns by recommending the right products with dynamic content, and dynamic audiences, depending on customer preferences and journey.
Scal-e is versatile and can support any industry including retail, insurance, finance, healthcare, and services by providing tailored data management marketing and loyalty solutions.